World Social Media Day 2021: What is Social Media Day?: In today’s time social media has become an important part of everyone’s daily Routin, be it 14 years old youth or 80 years old man. It has changed the way to see the world.
With the help of Social Media, We can easily stay connected with our relatives, friends, and loved ones. World Social Media Day is celebrated every year on 30th June. To show that it’s emerged as an important tool for communication.
From connecting people to all corners of the earth to helping companies grow their brands, social media has become a game-changer for everyone. At the present time, in the Corona pandemic, social media platforms have emerged as a helpline for the public.
History of World Social Media Day
World Social Media Day was first recognized (observed) on 30th June to celebrate the impact of social media and its role in global communication. The first social media platform, Sixdegress was launched in 1997. It was founded by Andrew Weinreich.
The website (Sixdegress) had many features such as bulletin boards and profiles for every user to list their friends and family members. It was closed in 2001. In the starting, Friendster, MySpace, and Facebook were used by people to communicate with others. However, now the times have totally changed. Social Media Platforms like Facebook, Twitter, Instagram, Snapchat are also being used on a heavy scale.
Importance of World Social Media Day
World Social Media Day is celebrated all over the world to tell the importance of social media platforms.
- Social Media can connect with a person sitting thousands of kilometers away on the messaging service app. You can have the world at the tap of a button on your Social media.
- It helps people to build relationships and connect with friends, new persons to promote and advertise your brand.
- From sharing your expertise to increasing your presence and educating people, social media has a lot of things to do.
- All the necessary information is now available on social media platforms and this has helped people to understand and communicate in a greater way.
World Social Media Day 2021: Social media users across the world and in India (Reach of Social Media)
According to Hootsuite, the number of Internet users has increased by 7.6 percent in the last 1 year. It has reached 4.72 billion (4720000000 or 472 crores). This equates to more than 60% of the world’s population is engaged with it.
According to a data report, more than half of a billion new users are connected to social media in a year. There are 4.33 billion (433 crores) people social media users as of April 2021. India has 448 million (44.8 crores) social media users as of January 2021. It has increased by 78 million (+21%) between 2020 and 2021. WhatsApp is the most used app in the country. It is followed by YouTube, Facebook, Instagram & Twitter.
World Social Media Day 2021: Social media users in India according to Bar and Bench report
- WhatsApp- 53 Crores
- Youtube – 44.8 Crores
- Facebook – 41 Crores
- Instagram – 21 Crores
- Twitter – 1.75 Crores